Pidilite, best known for Fevicol, is more than a glue brand, it’s a cultural icon. The Parekh family, led by Madhukar Parekh, built a consumer and industrial empire through innovation, brand recall, and rural penetration. Their intuitive marketing and product design have made adhesives both memorable and indispensable. The family continues to lead with customer insight, R&D investments, and a sticky sense of purpose.