Ravi Jaipuria’s RJ Corp has grown into a beverage and quick service juggernaut, anchoring PepsiCo’s South Asia operations and brands like Pizza Hut, Costa, and Creambell. With deep roots in Tier-2 and Tier-3 cities, the Jaipurias have tapped into India’s rising consumer aspirations. Their strategic agility across food, retail, and healthcare is proof that the heartland holds the key to India’s next consumption wave.